“This new website will reflect the true total cost of launch and makes launch services more transparent and accessible to anyone,” the company said in announcing the online pricing platform on Nov. 30. “With a click of a button, people around the world will be able to build a rocket that optimizes the cost-effectiveness of their spacecraft designs.”
ULA chief chief Tory Bruno said the new site was christened RocketBuilder for its ability to show pricing in relation to mission development and the related costs of the spacecraft and launch services.
“The value of a launch is a lot more than its price tag,” Bruno said during a media briefing. “Through our RocketBuilder website, customers are now empowered with pricing information that can be used to make decisions during their spacecraft development process, potentially helping customers keep program costs down. In addition, customers are able to build a rocket based on the needs they input, their spacecraft specifications and mission requirements.”
The Centennial, Colo.-based company held its news conference at the Newseum in Washington, D.C.
ULA, owned 50-50 by Boeing and Lockheed Martin, bills itself as “the nation’s most experienced and reliable launch service provider since it was founded in 2006. RocketBuilder.com allows users to make industry comparisons that incorporate non-tangible considerations such as launch certainty and mission reliability.
To date, ULA has emphasized its launch-reliability record rather than pricing. But launch-services competitors such as SpaceX and Orbital ATK have started to undercut its business with less-expensive offerings, and ULA aims to bring its pricing into a more competitive range.