Mars One is a Netherlands-based nonprofit devoted to giving a selected group of citizen astronauts one-way tickets to the Red Planet by 2027. Much criticized for its lack of details on how it will fund and execute that mission, Mars One still enjoys a high profile thanks to public fascination with space exploration generally and Mars missions in particular.
“Björn Borg will inspire their audience to get excited about human space exploration and encourage them to learn more about current and future developments in this field,” Mars One co-founder and CEO Bas Lansdorp said.
Björn Borg, founded by the famous former tennis pro of the same name, is one of the best-selling branded clothing lines in Sweden. Its tribute to Mars One is promised to offer an “out of this world experience” showcasing some of its 2016 sportswear collection.
“Inspired by the project Mars One, we are making a tribute to the courage and the faith that these people show by going out to the unknown for the evolution of mankind,” said James Lee, head of design at Björn Borg. “We are showing a strong fashion sportswear collection and confidently take on the ultimate challenge – training for Mars.”
The Björn Borg fashion show will be Aug. 24 in Stockholm. Lansdorp and four astronaut candidates are expected to attend.